Digital Marketing Prescription for Doctors

As a doctor, if you are looking for ways to gain visibility and spread your reach, modern digital marketing is the key.  Whether you are looking for new patients, sharing your expertise, or keeping in touch with existing patients, effective digital marketing can be the one-stop solution you will ever need. 

Over the last two years, 31% of healthcare organizations have their medical information sweeping over the net, and 90% of internet users trust them. With this growing sense of seeking medical advice from the internet, a doctor must tap into these resources.

The perfect digital marketing plan 

Impactful digital marketing requires a structured plan, and here are three aspects the plan must emphasize on: 

• Reach : Building connections and awareness. Tapping into various social media platforms and enhancing networking. 
• Conversations : Targeting potential visitors and viewers on the internet into clients. 
• Engagement : Establishing and maintaining connections with visitors and viewers. This involves improved personalization communication via emails, comments, and more. 

The fusion of the three mentioned elements can help create the perfect digital presence, and here are 7 killer organic tips that could help you:

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1. Professional Website
   

• Nowadays a website is regarded as an online business card. For doctors and physicians, it is the most crucial aspect of personal branding. As a healthcare practitioner, having a personal website for your patients to visit is great for many reasons. It helps your audience know what you're up to and provides a better understanding of who you are and what you do. 

• A website also enables you to engage with the audience by collecting their feedback and comments, improving interactions and visibility. 

• Connect with a professional website designer who specializes in high-quality and mobile-friendly designs. Mobile searches have grown over 200% in the past two years, so having a mobile-friendly website is important. Share your thoughts with the developer and leave the rest to them.

• You could develop the website on your own too. WordPress is a great tool to explore and easily allows anyone to design and upload a high-quality website. 

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2. Using Local SEO

• Internet marketing is highly competitive. Having a website is no longer an effective choice in today's world without a local SEO strategy.  If you want patients and providers who can refer you to find you online, SEO is the seed to water.

• The easiest way to do this is through setting up a google business page. Patients around you are the easiest to reach out to, creating a Google business page with your address and contacts. This helps you pop out in local searches and improve your visibility. 

• Be sure to link your website to your business page, so traffic is diverted there. This helps your viewer to learn about you and increases the chance of converting into a patient.

3. Social Media handles

The simplest and most cost-effective way to create a brand is through social networking. Through social media, doctors can trademark themselves. People spend a lot of time on social media platforms like Facebook, Instagram, and Twitter, and doctors can easily connect and even be suggested to other patients.

Social media usage also helps in tasks like sharing valuable ideas, understanding industry information, and even providing medical advice. Few pro-tips that could help you get the best of social media are:

• Always keep a complete profile so your viewers can find the latest information about you online

• Post frequently, and make sure you post industry-relevant content

• Create shareable content like infographics that stand out and are timely to trends

• Use the feature of creating polls and questions to improve engagement

Focus on LinkedIn as it can play a vital role. LinkedIn being the largest platform for professionals, multiple advantages pour in. LinkedIn groups and advanced search option make it robust to create connections from the medical industry and share your expertise. 

4. Share Testimonials

Testimonials are essential in building confidence among other patients. Doctors collect patient feedback and post it on websites and social media platforms. You can take video testimonials from your patients and post them on YouTube and Facebook if they aren't camera-shy. It will aid in developing your credibility. ‍

5. Event Marketing‍

As a doctor, you'd visit a number of camps and events that aren't well-publicized. As a result, you could share them on your social media handles. Facebook and Instagram live are two excellent options. Going live will put your account on the top and help gain real-time interactions. Posting on social media can be supported by updating your Google My Business platform as well.

6. Blog on medical industry

Doctors should publish blogs regularly so that their patients may read and share the information they provide. It will be beneficial in terms of brand development. When it comes to brand positioning for doctors and physicians, blogging is quite successful. Doctors can also share some of their patient experiences and patient stories to mentally assist people in coping with their health problems.

7. Re-targeting

• It's possible that some consumers will visit your website but will not book an appointment right away. They may e interested in broad information. You could target these visitors via email to spread the word and updates. This enables them to reach you and also drives traffic back to your website. 

• Re-targeting will multiply the chances of converting a visitor to a lead and bring you a patient. 

Put your stethoscopes aside for a little while and start building your website. Keep in mind that digital marketing yields with time. Use these seven tools to improve your reach and establish your digital presence.

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