Brand Strategy Built on Research, Not Guesswork.
Most brands are built on founder intuition. 1729 Digital builds brands on market research, competitive analysis, and the strategic methodology developed within the NSRCEL, IIM Bangalore incubation framework.
The Brand Discovery Sprint
Before any design work begins, we run a structured 2–3 week discovery phase. This is the foundation of every 1729 Digital brand project.
- Market and audience research (primary + secondary)
- Competitive landscape mapping
- Brand positioning workshop (founder session)
- Messaging hierarchy and tone-of-voice definition
- Visual direction moodboards (3 concepts)
from ₹50K — standalone or as first phase of full identity project
Our Brand Services
Brand Strategy & Positioning
from ₹50K
Define who you are, who you're for, and what makes you different. Includes brand purpose, positioning statement, value proposition, and messaging framework.
Visual Identity Design
from ₹75K
Logo suite (primary, secondary, icon mark), colour palette, typography system, and visual language. Delivered with a comprehensive brand guidelines PDF.
Full Brand Identity Package
from ₹1.5L
End-to-end brand project: Discovery Sprint + Strategy + Visual Identity + Brand Guidelines + Application Design (letterhead, social templates, business card, pitch deck cover).
Brand Refresh
from ₹75K
Evolving an existing brand without losing equity. Logo refinement, updated colour system, typography refresh, and revised brand guidelines.
Employer Branding
from ₹60K
Define your EVP (Employee Value Proposition), build your employer brand narrative, and create assets to attract top talent across Naukri, LinkedIn, and social media.
Pitch Deck Design
from ₹40K
Investor-grade pitch deck design in Figma or PowerPoint. Story-first narrative structure with compelling data visualisation and brand-aligned design.